If your business is planning on expanding your services overseas, quality localization efforts on translations are crucial to your success. There are two different solutions, providing in-house translation or freelance translators. While there are pros and cons to both of these options, we will focus...
A corporate e-learning strategy is a plan for how to proceed with learning. An e-learning strategy includes goals with specific written actions on how to achieve these goals. When implementing your strategy, start with your end goal in mind. Make sure your goals are both...
For businesses expand internationally, the transfer of technical knowledge in language is key to success. Technical knowledge is information dealing with scientific or technical subjects which use specialized terminology. Some examples of different technical knowledge may be found in patents, user manuals, reports, articles (medical,...
The General Data Protection Regulation (GDPR) is a European framework that protects data privacy laws across Europe. In other words, it is a regulation designed to protect your data privacy and change the way organizations approach data privacy. Companies inside or outside the European Union...
As technology continues to advance, machine translation is growing in popularity. Machine translation provides lower costs and quick turnaround time to customers. However, not all machine translators are created the same as far as accuracy and quality. Here are a few tips that can help...
It can be a long and expensive process to gain the trust of consumers who have used their own local companies' products for years or even generations. International marketing also has potential for miscommunication due to variations in language and culture. https://smallbusiness.chron.com/challenges-firms-face-international-marketing-3356.html ...
To me, this article brings me back to “Think Globally, Market Locally”. The key is to localize your marketing efforts in a way that speaks to the market in their own colloquial language, using easily identifiable indigenous images and respects their culture. https://lnkd.in/dBW29CG ...
To increase your business opportunities and growth in international markets, your company website should provide localized translation for customers in their native languages. Here are a few ways website translation can help accelerate international sales and growth for your company: Optimizes customers experiences Customers need to have...
Marketing in Argentina is really a process Cultural Acclimatization or, finding a way to culturalize your business in order to reap the same results your business has achieved domestically. Are you selling into Argentina? How did you culturalize your message? https://www.startupoverseas.co.uk/starting-a-business-in-argentina/marketing-a-business.html ...
Visual and video content are more important in Latin America. Studies prove that people learn better and retain more information if it is presented in their native language. If you are considering creating videos for Latin America, or doing voice-over or subtitling on existing videos,...
