4 Ways to Improve Your Company’s Website “About” Page

4 Ways to Improve Your Company’s Website “About” Page

When potential clients visit your business website, the “About” page is one of the most important sections. The “About” page is a short synopsis of your business where you let potential clients get to know you and get an idea about what it would be like to do business with you. Similar to a first impression, you have less than 30 seconds to grab a new clients attention and impress them enough to keep them interested to stay on your website. This is why your “About” page is so important to your business’s success. Here are a few ways that can help you improve your company’s website “About” page and in return increase your revenue and overall success:

Identify your ideal client and target to their needs

What needs are you meeting for others with your services? Determine who your ideal client is and work on targeting your “About” page to them. Highlight the benefits and solutions you are providing your clients. Potential customers want to know that you are a legitimate business that provides trusted, quality work.

Never stop tweaking

Take time at least yearly updating your companies website, it should be a work in progress. Match your “About” page with what you would say about your business today.

Get new ideas

When you are first constructing your website, looks at what other businesses websites in your industry have done. Don’t try and be too similar to other websites and make yourself stand out from others.

Be modest

No one likes people or websites that are trying to “sell” you on everything. Be modest, get rid of the fluff and use facts instead of superlatives.

We hope this tips can help you increase clients and revenue to your business. Comment below if you have any other tips to improve your company’s website “About” page.

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